Running two creator programs end to end
The problem.
Two ambassador programs, Mecha BREAK and Snowbreak, needed someone to own the full creator relationship, not just a piece of it.
What I did.
I was the primary point of contact for the creators across both programs, which together ran to roughly 900 creators. I owned outreach, onboarding, contribution standards, performance tracking, and the monthly reward distribution. I also acted as the internal voice for those creators, taking what I heard from them every day and turning it into proposals that improved the programs. One of those, "Community Highlights," a recurring initiative spotlighting standout creator content, was presented to management and implemented.
The constraint.
Owning the relationship end to end means there is nowhere to hide. Onboarding, standards, tracking, and rewards all have to be consistent across two programs and hundreds of people at once.
The outcome.
Both programs ran on a steady monthly cadence with creator relations, performance tracking, and rewards handled directly, and creator feedback turned into shipped program improvements rather than getting lost.