Building the Mecha BREAK community from zero
The problem.
Mecha BREAK needed a community presence before the game was public, and it needed to survive the chaos of an actual launch without falling apart on quality or retention.
What I did.
I built the Discord server and the community infrastructure during the pre-release phase and ran all community operations straight through public launch. That covered the structure, the moderation systems, the events, and the day-to-day of keeping a fast-growing space healthy.
The constraint.
Launch traffic is the hardest moment for any community. Members arrive faster than you can onboard them, and the easy failure is letting quality and retention collapse under the volume.
The outcome.
The community scaled past 100,000 members, and I held retention at roughly 95 percent through the highest-traffic period. I also ran the live Discord watch parties for the major reveals at Summer Game Fest and The Game Awards, managing real-time engagement during the busiest moments.